Bringing an E-Commerce Market to Mom and Pop Shops: Explaining eContractorWritten by: Jackson Systems
Chances are you’ve probably heard the term “e-commerce” in the past 10 years quite a bit. But what does the term actually mean? Simply put e-commerce or “electronic commerce” is the buying and selling of goods and services, or the transfer of funds/data over an electronic network, typically the internet. The primary transactions that occur are business-to-business (B2B) transactions or business-to-consumer (B2C). Occasionally consumer-to-consumer or consumer-to-business models work as well but aren’t typical.
This process works through a customer’s web browser communicating with servers that host the online storefront. Data from the order is then relayed through to an order manager, inventory manager and merchant system to manage payment information. This is to make sure the store can fulfill the order before officially placing the order.
Over the last few years, e-commerce has become completely intertwined with the global economy. The retail landscape has undergone tremendous amounts of change in the age of the internet. Over 2 billion people purchased something online in 2020 and by 2025, its predicted e-commerce sales will account for almost a quarter of all retail sales globally.
If you’re an everyday HVAC contractor, there’s security in knowing e-commerce cannot replace the labor required to offer a professional touch with installation and maintenance. But what if your company could provide both? At Jackson Systems & Supply we tried to tackle that dilemma, and our solution led us to creating a service that could implement the e-commerce experience on an already existing website.
eContractor is an easy-to-use e-commerce plugin that turns your website into a fully functioning online store. It comes equipped with customizable part/sku numbers to fit your business, it’s fully integrated into your existing website. We also provide program training to keep your site up-to-date and easy to navigate. You have the website, we provide the plugin, and you make money off of the sales. All items are shipped by us, for you.
eContractor can be installed on your pre-existing site in two ways: either you can install it yourself or it can be installed for you by one of our experts. Once eContractor is fully implemented into your business site, it’s time to start selling. Direct your current customer base to your new store and watch your business grow. You choose the markups on all products and pricing, we handle all the shipping and inventory involved with the products. Every month, you have the option for a cash deposit of the profit made from your sales in the prior month, or in-store credit that can be used here at Jackson Systems & Supply. Simple as that. We’ve streamlined what can be a very complex process in the world of e-commerce.
The current selection of available products centers around air filters. Filters make up a significant upkeep cost for the homeowner but are a pain for contractors to stock and make service calls to replace. This is the perfect opportunity to stay top-of-mind with your customer base while providing them with an avenue to purchase filters without a service call needed. We handle all the shipping, while you keep your customers buying filters from your business.
eContractor provides you with supplemental sources of income without disrupting your business. The majority of the current products offered are filters but will expand to additional products fit for the B2C market at a future date. Suddenly, your service-only business model can expand into an e-commerce marketplace. Allowing a more unified “one-stop-shop” approach to customer relationship management. The site plugin is extremely user-friendly, and exists on your current website.
Our expert eContractor team can assist you with any questions you might have as we implement the new plugin.
The best place to start is by scheduling a demo with us. We understand this is a big decision for any company looking to expand its business. That’s why we want our clients to test it out, get a feel for the program, and make sure they fully understand how it works before committing to the annual package. Our trained eContractor representatives will walk you through the process and answer any questions you might have about the program.
Once you feel ready to bring on the software, you’ll work with our expert implementation team to hit the ground running and get the software installed on your site and fully functional for business. Take advantage of our exclusive client perks, no installation fees, and flexible payment options once your team is onboard and see why contractors love this revolutionary service.
If you have any questions about anything covered in this explanation, or maybe something we didn’t cover, feel free to contact us about it! We love any feedback on our products and services. Ultimately we want a transparent relationship with all our customers and make sure you’re getting the most out of this program. eContractor is about breaking through to gain sales you didn’t know were possible. You work hard for your clients to provide excellent service they can rely on. Now’s the time to add on to that promise by offering a whole new catalog of products to their customer experience.